Using Bing Ads to Promote Your Book

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9 Responses

  1. I have heard about Bing but I hadn’t tried their advertising. I’m glad you are getting good results. I tried Amazon to promote the pre-order of my upcoming release. I spent more than I made. I am going to have to figure that out, but I had 13 pre-orders. Yay! But, then on the day of release only 8 were posted to my account. I emailed them and they said they were processing credit cards. That was over two weeks ago. I doubt if I will actually realize those sales. Now, I’m trying Twitter. I’m getting a lot of click through a, like over 300. However, no one has purchased my book. I just changed the description on Amazon on my landing page. I hope that helps. Advertising is tricky and I don’t have it figured out yet but it’s the only way I know to be seen beyond my circle. Thank you for sharing your experience on Bing. I’ll have to look into it next.

    • Thanks for sharing your experience, Wanda! Getting word out about anything is always difficult, but when it involves spending money… Is a real challenge! I’m going to be pairing about using Wattpad to advertise your book soon. It’s counterintuitive, but it appears to be an effective means for self-publishers. Keep me in the loop on what you learn!

  2. Shana Gorian says:

    Great stuff. I hadn’t heard of advertising with Bing. Glad to hear it’s affordable and thanks for explaining a few things.

  3. K E Garland says:

    This is pretty informative. I hadn’t really heard of this type of advertising, and now I understand why someone would even want to use Bing.

  4. abetterman21 says:

    Good information!

  5. Thanks for following me, Shawn. Please come see me at my new place,
    http://www.purpleslobinrecovery.com
    I don’t publish any new content on my WP.com page anymore.
    Thanks again!

  6. More great information! I tried a couple Facebook promotions, but haven’t really seen any advantage from sales. I did get more ‘eyes’ on my covers though. Instagram was even better for this. But like you said, set that budget, keep a close eye…or you could be owing a lot of money!

    • I wouldn’t mind hearing a bit more about your Instagram experience as well as your Facebook ads experience! In the new year, I’m planning on testing out Wattpad for advertising. I’m looking to do an experiment to see if it can be used as a proper and effective means to sell books. I’m excited about that, but I do not expect to blog on the results till April. I want to be able to write from experience on it. Thanks for your comments!

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